The Tube vs the Tube

Media students observe at TVNewser that “msnbc.com generated 1.1 million video streams in the first 24 hours, making the Powell interview which included an endorsement of Sen. Barack Obama, the program’s most-watched individual video stream ever.” (What was the second and third?)

Media questions here for Jeff Jarvis or other media schools. What recorded stream format works best? preroll, post roll, 30 second interstitials after 5 minutes view. How does this compare to  commercial TV – 3 minute ads to 13 minute views. They are both tube media, but the Internet can be instantaneous. And what of small tube media – faster intervals and short bits still. It is that on the Internet the frequency of publishing and feedback is instantaneous. Long production cycles are not meaningful to this medium.

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