IP Power to the People

Many have remarked on how badly institutional media misunderstand the Internet and the nature of their new potential audience. The fundamental nature of the Internet is that it is multimediate, infinitely deep, instantaneous, and global.  Jeff Jarvis observes this in his own, always present tense way:

“fragmentation.” I’ve long argued that that is a word big-media people use to lament their loss of audience and power; we, the audience, call it choice.

The “Internet Station”, not the Internet server, considers the spectacular conseqential revision of the affiliate model, the new art for journalists required to produce the good story, and the reach demographics can take to advertisers. As a global digital channel is a hungry monster to feed, keep in mind it is the publisher who sets the  frequency of feedback to accomodate the audience.


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