My weekend is longer as my company is giving us a day off for great performance. Love freedom.
I am reading (again) “Understanding Media” or in comic book form “The Medium is the Massage”. What I like about McLuhan are his stupefying insights and fallacious assertions which form a fine tableaux that you can’t help but deconstruct. After some probing you are in the mood to roll your own predictions. The work is a communications assault on the mind. As the great food writer Arthur Liebling said when he was on the beach at Omaha in WWII – “There is nothing like a good strafing to build up the appetite” – Between Meals, a pilfered book from friend of the year, Wired’s Gary Wolf. What I’ve noticed that for me, when I read, I write.
A dot further on McLuhan’s catalog study of the effects of media in Understanding Media:The extensions of man, 1964 is the resonant writing of Dwight Macdonald. His great book Against the American Grain – essays on the effect of mass culture. A title that sounds as good for 1952 as it does now. Another great book pilfering, this one from my girlfriend’s dorm room. Vicky Ekstrand in blue ink remains, wherever she is now. This book from her castaway Austin College course did more for me than my paid for courses over at UT Austin. Both writers rooting media. The further you deconstruct an idea in the tree of time, the more powerful is the root cause. For bloggers writing long tales, some good advice. Macdonald in Discriminations p171 shares an explanation from an editor, he says was worth all six years as a staff writer at Fortune.
“Everything on the same topic should go into the same place.”