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	<title>Digital Lantern</title>
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	<description>Issues on Media, Mcluhan, Presence and the Wireless Internet</description>
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		<title>Digital Lantern</title>
		<link>http://ipid.wordpress.com</link>
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			<item>
		<title>Printing Digital Photos on Canvas</title>
		<link>http://ipid.wordpress.com/2009/09/08/printing-digital-photos-on-canvas/</link>
		<comments>http://ipid.wordpress.com/2009/09/08/printing-digital-photos-on-canvas/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 17:21:02 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[Epson]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[printer]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/?p=168</guid>
		<description><![CDATA[
Using the Epson 7900 and the Breathing Color (BC) Lyve Canvas (their best), David &#38; I generated a volume of prints ranging around 24&#8243; x 36&#8243;.  I built a plastic-lined spray booth in the breezeway of the home, mounting a 4&#8242;x8&#8242; panel at 60 degrees.  The Rhoplex spray mix was kept warm with 50% water, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=168&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a rel="attachment wp-att-169" href="http://ipid.wordpress.com/2009/09/08/printing-digital-photos-on-canvas/fwy_em_img_0159/"><img class="alignnone size-medium wp-image-169" title="fwy_em_IMG_0159" src="http://ipid.files.wordpress.com/2009/09/fwy_em_img_0159.jpg?w=300&#038;h=225" alt="fwy_em_IMG_0159" width="300" height="225" /></a></p>
<p>Using the Epson 7900 and the Breathing Color (BC) Lyve Canvas (their best), David &amp; I generated a volume of prints ranging around 24&#8243; x 36&#8243;.  I built a plastic-lined spray booth in the breezeway of the home, mounting a 4&#8242;x8&#8242; panel at 60 degrees.  The Rhoplex spray mix was kept warm with 50% water, 40% matte, 10% glaze.</p>
<p>The &#8220;bedroom&#8221; print above is the first stretched canvas for a forthcoming exhibition of California Freeways. Roughly 18&#8243;x50&#8243;.</p>
<p>General notes: When stretching canvas, the print surface should be treated like solid gold. Under not circumstance should the image be put face down. Work the canvas from the built stretcher, standing up or face up.</p>
<p>Observations:</p>
<ol>
<li>The Rhoplex spray darkens the image by about 1 stop and tints the image to yellow. As a refractive polymer it puts more light into the darker areas, giving them more visual latitude in detail.</li>
<li>Pictures look smaller in canvas. You sacrifice 5&#8243; in each direction to wrap the canvas around a stretcher bar. Kind of  a drag on a 24&#8243; printer to only end up with 19&#8243; viewable.</li>
<li>Where the image rounds the frame, the transition is noticeable. It must be stretched precisely and the visual transition from photo to canvas edge takes thought in your print process.</li>
</ol>
<p>Lessons from observations</p>
<ol>
<li>Rhoplex amber color shift is intolerable in the current run. Need to check various Rohm and Haas suppliers.</li>
<li>I am working on a plan for a 1&#215;2&#8243; stretcher where I can reduce this to about 3&#8243;, but still there is a loss.</li>
<li>Allow 1/16&#8243; of the image to wrap. A hard line where the photo ends and the canvas matte resumes is one approach, but better is applying a Gaussian blur in the print process. Carefully extend the light and dark patterns of the image or you defeat the rounding purpose.</li>
</ol>
<p>More later &#8211; Mark</p>
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		<title>Snow Leopard will not print Epson 7900</title>
		<link>http://ipid.wordpress.com/2009/08/31/snow-leopard-will-not-print-epson-7900/</link>
		<comments>http://ipid.wordpress.com/2009/08/31/snow-leopard-will-not-print-epson-7900/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 15:32:19 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/2009/08/31/snow-leopard-will-not-print-epson-7900/</guid>
		<description><![CDATA[Installed Apple&#8217;s new Snow Leopard at my print studio. It put an end to all printing on my Epson 7900, for a few hours.
I sent my first print thinking &#8220;Ahh Snow Leo, no Windows 7 for me&#8221;, then up pops some new printer icon with dumbed down driver values that did not make sense. And [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=164&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Installed Apple&#8217;s new Snow Leopard at my print studio. It put an end to all printing on my <a href="http://ipid.wordpress.com/2008/12/22/epson-7900-first-impressions/">Epson 7900</a>, for a few hours.</p>
<p>I sent my first print thinking &#8220;Ahh Snow Leo, no Windows 7 for me&#8221;, then up pops some new printer icon with dumbed down driver values that did not make sense. And 0 bytes went over the wire. I will save you the curses and hours &#8211; here is the fix.</p>
<ol>
<li>As Epson <a href="http://www.epson.com/cgi-bin/Store/support/supAdvice.jsp?type=highlights&amp;noteoid=142167">says</a>,  go back to your Snow Leo disk to the optional package and install ONLY Rosetta.</li>
<li>Reinstall the latest Epson printer drivers. They don&#8217;t say that, but you will not get a print without it.</li>
<li>Reboot. They don&#8217;t say that, and you probably don&#8217;t have to. But it is good voodoo.</li>
</ol>
<p>The hum in the background is my 7900 working away. Apple get is right and make an OS install for the rest of us. Artists.</p>
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		<title>July 20</title>
		<link>http://ipid.wordpress.com/2009/07/20/july-20/</link>
		<comments>http://ipid.wordpress.com/2009/07/20/july-20/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 10:51:42 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[2001]]></category>
		<category><![CDATA[Apollo]]></category>
		<category><![CDATA[Moon Landing]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/?p=138</guid>
		<description><![CDATA[
Google Moon provided an impressive recreation via map/multimedia of the moon landing July 20, 1969 &#8211; 3:17 PM Houston touchdown + seven hours later lunar walk. For me it was TV trays sometime in the afternoon in Hawaii watching the black and white blur box cracking &#8220;One small step for a man, one giant leap [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=138&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a rel="attachment wp-att-151" href="http://ipid.wordpress.com/2009/07/20/july-20/stargate_face/"><img class="alignnone size-full wp-image-151" title="stargate_face" src="http://ipid.files.wordpress.com/2009/07/stargate_face.jpg?w=450&#038;h=267" alt="stargate_face" width="450" height="267" /></a></p>
<p><a rel="attachment wp-att-151" href="http://ipid.wordpress.com/2009/07/20/july-20/stargate_face/"></a>Google Moon provided an impressive recreation via map/multimedia of the moon landing July 20, 1969 &#8211; 3:17 PM Houston touchdown + seven hours later lunar walk. For me it was TV trays sometime in the afternoon in Hawaii watching the black and white blur box cracking &#8220;One small step for a man, one giant leap for mankind&#8221;.  Exciting times, because one year earlier Stanley Kubrick&#8217;s 70mm film from April 1968 planted in our minds where we would clearly be in 2001.  Destiny gazes in 1320 BC.</p>
<p><a rel="attachment wp-att-155" href="http://ipid.wordpress.com/2009/07/20/july-20/tut_face/"><img class="alignnone size-full wp-image-155" title="tut_face" src="http://ipid.files.wordpress.com/2009/07/tut_face.png?w=450&#038;h=267" alt="tut_face" width="450" height="267" /></a></p>
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			<media:title type="html">stargate_face</media:title>
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		<title>Ringtone Practice and Theory based on iPhone</title>
		<link>http://ipid.wordpress.com/2009/07/18/ringtone-practice-and-theory-based-on-iphone/</link>
		<comments>http://ipid.wordpress.com/2009/07/18/ringtone-practice-and-theory-based-on-iphone/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 22:33:44 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[personalization]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/?p=128</guid>
		<description><![CDATA[Making ringtones for iPhone is easy. No need for a fancy program or buying it from a commercial source. You can make a unique sound for each caller.
An iPhone ringtone is just a standard iTunes song format changed to an .m4r extension. Here are the steps.
Create/ edit sound.
Save as Mp4 or ACC
Change extension to .m4r
Select the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=128&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Making ringtones for iPhone is easy. No need for a fancy program or buying it from a commercial source. You can make a unique sound for each caller.</p>
<p>An iPhone ringtone is just a standard iTunes song format changed to an .m4r extension. Here are the steps.</p>
<div id="_mcePaste" style="position:absolute;left:-10000px;top:0;width:1px;height:1px;">Create/ edit sound.</div>
<div id="_mcePaste" style="position:absolute;left:-10000px;top:0;width:1px;height:1px;">Save as Mp4 or ACC</div>
<div id="_mcePaste" style="position:absolute;left:-10000px;top:0;width:1px;height:1px;">Change extension to .m4r</div>
<div id="_mcePaste" style="position:absolute;left:-10000px;top:0;width:1px;height:1px;">Select the ringtone files tab in iTunes</div>
<div id="_mcePaste" style="position:absolute;left:-10000px;top:0;width:1px;height:1px;">Drop file in iTunes ringtone section.</div>
<div id="_mcePaste" style="position:absolute;left:-10000px;top:0;width:1px;height:1px;">Sync phone making sure Ringtones is selected for sync.</div>
<div id="_mcePaste" style="position:absolute;left:-10000px;top:0;width:1px;height:1px;">2. (alternate method) create a .wav file.  drop in Itunes, select it, choose Create ACC, move both the .wav and .acc file out of itunes.</div>
<ol>
<li>Create/ edit sound.</li>
<li>Save as mp4*</li>
<li>Change the mp4 file extension to .m4r</li>
<li>Select the ringtone iTunes files tab</li>
<li>Drop .m4r file in iTunes ringtone section</li>
<li>Sync phone making sure ringtones is selected for sync</li>
<li>On phone got to settings to assign as default, or to contacts to assign to a person.</li>
</ol>
<p>*Step 2 expands if you are editing .wav file.s Here is the method to create mp4 (ACC) format from .wav files.</p>
<ul>
<li>create a .wav file in Soundedit, or any sound program.</li>
<li>drop in Itunes</li>
<li>right click it and choose choose Create ACC Version</li>
<li>copy out the .acc file from iTunes</li>
<li>delete both the .wav and .acc file appearing in iTunes</li>
<li>continue with step 3.</li>
</ul>
<p><strong>Theory of Ringtones</strong></p>
<p>A unique ringtone is your ring tone, and in a room of ringing phones, you know for sure when it is your call. In fact you can tell who is calling, if you have that tone assigned to a person in your contact book. Making a set of personal ringtones that are in a family is even better. I email my personal ringtone to my friends so they can assign it to me.</p>
<p>Which makes a good ringtone? That loud boom-box phoney who strolls down the hall annoying everyone, screeching acid music or a voicetone saying &#8220;Jim, this is Steve, I want to talk to you&#8221;. These are the Darwinian dead ends of call tone culture. Music itself is often offensive to someone. Some people love country, others hate it. Some love rock, others hate that. But clearly it says to the world you are a fan of one particular tribe. Ok, but is it really you? And might you better be served by an abstract tone?</p>
<p>Generally it is good to stay abstract and somewhat musical aiming for &#8220;bell perfection&#8221; &#8211; the original hailing tone of ancient telephones. Let&#8217;s look at the original bell, once cliche, now an archetype.</p>
<p><strong>Bells and Cells</strong></p>
<p>It is hard to beat the bell. That sound is instinctively recognized, and when you hear it, you know what to do. However that same sound comes from anyone&#8217;s phone.  How many times have you been in a room when a ringer goes off and everyone is turning to answer their phone? Avoid this by getting personal. You want a bell, but different. Apple launched iPhone with the percussive Marimba. The sound is brief, the short beats warrant attention.  But it could come from anyone with an iPhone.</p>
<p>A percussive-oriented sound is good. The best ones are original, made from scratch. The second best are &#8220;obscure&#8221; samples that you edit, and even modify.</p>
<p>Let&#8217;s look a little closer at the principles of the bell sound.</p>
<p><strong>Ringing 101</strong></p>
<p><strong> </strong>The original phone had a metal bell with an electric ringer. Over years of repetition of the same bell construction, the tone is identical everywhere. Millions of people are used to hearing and practiced at picking up the instrument. The pickup cancels the bell and opens the circuit for conversation with the caller at the other end of this phone.  But the actual tonal of an &#8220;alarming&#8221; pattern of percussive sound, silence, and its repetition is what people are used to.</p>
<p>In the era of the computer any digital sound is possible to shape any tone and assign this so a specific calling device. Personal sounds are an interesting subject. You could not do this on the old phone system with a single bell. On a cellular system the ringtone designates the caller.</p>
<p>For a mobile cell phone, the ringtone should be relatively short. When the call tone cycles back to itself, the end should fit with the beginning.  The tone should be able to be heard in a room of people, so the tone should be of higher pitch than the spoken voice. Low tones and low volumes on a cell phone are almost impossible to hear. Better tones are percussive and have an alerting function. Using a sound editor you are likely to raise the volume and use an audio compressor.</p>
<p>- to be continued</p>
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		<title>Art Scientist Manifesto in Progress</title>
		<link>http://ipid.wordpress.com/2009/06/13/art-scientist-manifesto-in-progress/</link>
		<comments>http://ipid.wordpress.com/2009/06/13/art-scientist-manifesto-in-progress/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 18:04:45 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/?p=123</guid>
		<description><![CDATA[Notes for digital artists presented at the Escondido Art Partnership June 13 2009.  - A set of inquiries about modern science and personal art. The notes are here.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=123&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Notes for digital artists presented at the Escondido Art Partnership June 13 2009.  - A set of inquiries about modern science and personal art. The notes are <a href="http://ipid.wordpress.com/?attachment_id=124">here</a>.</p>
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		<title>Apple WWDC09 &#8211; Become your own carrier</title>
		<link>http://ipid.wordpress.com/2009/06/10/apple-wwdc09-become-your-own-carrier/</link>
		<comments>http://ipid.wordpress.com/2009/06/10/apple-wwdc09-become-your-own-carrier/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:22:21 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[WWDC09]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[wireless internet]]></category>
		<category><![CDATA[wwdc2007]]></category>

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		<description><![CDATA[Apple has the hardware, software, content and the user experience to tie it together with an intelligence that no competitor in any one of these industries can synthesize. As the future hurdles on toward smaller, more communicative realtime devices what is Apple missing? Becoming its own carrier.
How often do I buy a product thinking, if [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=111&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignnone size-full wp-image-113" title="iphone3gs" src="http://ipid.files.wordpress.com/2009/06/iphone3gs.jpg?w=144&#038;h=312" alt="iphone3gs" width="144" height="312" />Apple has the hardware, software, content and the user experience to tie it together with an intelligence that no competitor in any one of these industries can synthesize. As the future hurdles on toward smaller, more communicative realtime devices what is Apple missing? Becoming its own carrier.</p>
<p>How often do I buy a product thinking, if only Apple designed it. Because Apple doesn&#8217;t just build and box something. They think outside the product about how a person will interact with other things in their life. It is how the new iPhone 3Gs (speedy, beautiful) shows a new 3 MP camera, but the autofocus is augmented by tap to focus software using touch screen. Outside of the product pictures are directly brought in to iPhoto (comes with every Mac) and shared easily on the web. Back to the point.</p>
<p>What is clear at Apple WWDC09 among the 5200 others is how badly their no-show prime carrier is performing. They bring very little to this party. This lack of coordination is why Dell and Micorosoft prefer enmity to building a product superior to Apple. It begs the question. What if Apple were to become its own wireless carrier? Clearly at&amp;t is not keeping up with Apple&#8217;s pace of innovation. The operator has inferior stores to buy product. If you have issues with Apple&#8217;s Genius bar &#8211; don&#8217;t even try to buy from an at&amp;t sales person. At my local at&amp;t store they actually told me to take the Apple iPhone outside of their store to open the box!</p>
<p>at&amp;t offers one thing. As a regulated monopoly they convey their precious frequency on which Apple iPhone&#8217;s do their 3G traffic. Sprint may be the only carrier with nimbleness to go beyond being a pipe, but they signed with Palm. Verizon, with greater coverage could be even slower in bureacractic support than at&amp;t.  Operator&#8217;s do not live in a free market.  They are afraid of the future. Their worst nightmare? To become the &#8221;dumb pipe&#8221;.  If they fail to innovate then they will earn both ends. Apple needs a great patner. Operators and handset makers may best simply end up following the piper sprinkling the seeds.</p>
<p>Apple figure&#8217;s things out. Putting capital and coercive FCC considerations aside, Apple could become the operator with the best wireless Internet services.</p>
<p>Jeff Jarvis&#8217;s basic thought experiment guide &#8220;What Would Google Do?&#8221;, admits that Apple is the exception to all of his Google rulings. So for the wireless world in which we are entering, where everything communicates and computes in smaller and smaller packages, might Apple add services to its operating plan. What if a carrier were as imaginitive and integrated with customer services and producst as Apple? I find myself full of answers when more and more I ask, &#8220;What would Apple do?&#8221;</p>
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		<title>The New Personal Art</title>
		<link>http://ipid.wordpress.com/2009/02/17/the-new-personal-art/</link>
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		<pubDate>Tue, 17 Feb 2009 03:54:47 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[presence]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/?p=93</guid>
		<description><![CDATA[
raw thoughts unstrung:
Custom tennis shoes. Personal photography. Karaoke. Personal clothing, pictures and songs are part of the world of personal recipes, personal restaurant tip sheets, personal hand marks, signs, bookmarks. Then there are personal ethics, personal saviors, personal religion.
Internet of a hundred thousand pictures a week, a million radio stations streaming, ten million blogs changing weekly, one hundred million [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=93&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><em><img class="alignnone size-full wp-image-104" title="freeway-virginals" src="http://ipid.files.wordpress.com/2009/02/freeway-virginals.png?w=450&#038;h=268" alt="freeway-virginals" width="450" height="268" /></em></p>
<p><em>raw thoughts unstrung:</em></p>
<p>Custom tennis shoes. Personal photography. Karaoke. Personal clothing, pictures and songs are part of the world of personal recipes, personal restaurant tip sheets, personal hand marks, signs, bookmarks. Then there are personal ethics, personal saviors, personal religion.</p>
<p>Internet of a hundred thousand pictures a week, a million radio stations streaming, ten million blogs changing weekly, one hundred million daily voices. Layers, transparencies, textures of language, overlays of culture. An event is mediated by ten thousand photographers. Tens of thousands of videos, audios, text (blogs) carry the message to the rest of the world. All are resampled, remixed and mashed up. A band called God uses all the languages of the Earth in one  line after another.  Singers in one line speak in Japanese, gangster English, French, Swedish, Hindi, Arabic, Chinese and back. What do you call that art?</p>
<p>With so much digital media around the largest movement in aesthetics  is the editing. Cutting, framing, overlaying, forming transparencies and building fine multiple overtones. With personal choice it is looking more and more like personal magical editing ritual is the difference, because the source is the same for most.  Does this not put greater value on the source, the making? Or is it as Buckminster Fuller said &#8211; mankind no longer needs to mine the Earth, there is plenty on the surface &#8211; only a recycling strategy counts. Not editing but a meltdown to be reborn.</p>
<p>As The Medium is the Message, Mcluhan would say your autobiography is no different from Moses, Jesus, or Mohammed. Life is the message. The difference is the sanctimonious message and your life is that one has had a chance to embellish your moral code, pause on the mythology of your work, trumpet your psychological struggles. Someday everyone will have their own personal church. A grand personal philosophy, an art movement, your Blue period, your Romantic group, your Classical era, your expressive experimentalism, the morph of good luck to a personal religious symbol. It is all there, lived but unwritten, untold. One&#8217;s reverence another&#8217;d. There are the hearsayers, observers, appreciators, lovers, believers, fans, fanatics?  In the end, culture is what you choose to repeat. Although propagation strategies count, the recipe for the repetition of free unexplored life has eluded our many races and religions who resound and enforce that they know it all. The value is fundamentally on your person, you as the source. Your presence is the vital value. In fact it is your valued life that distinguishes you from the monotheistic sagas insisting you are worthless in the site of their Lord.</p>
<p>What was once His became his then yours then mine. History is his story and mine is the future. Over time we tire of having in our head only the &#8220;great song&#8221; ethed in by mega-hearings. Who has their own song inside? That is the new personal art that values the raw unworshipped person. The real person is of all potential.</p>
<p>There are many Darwinian branches of the culture tree broadcasting media they would have us believe. The same told stories of the fathers had nothing to do with their actual lives. Certainly not of their sons &#8211; for no religion has succeeded to caste the correct moral disposition of familyhood. In fact children naturally defy religious conversion &#8211; the rite of the dying soul, the soul that has lost its way, simply forgotten its childhood. The umph of your young character is the only protection you have from attack of religion.</p>
<p>Certainly most people have an equally potent set of life forming challenges. The story gets told, converted to metaphor and wisdom only later.</p>
<p>The poetry of our gate, our subtle dance, even walking down the sidewalk is your own, savor it because noone will see your  walking. You will see only the music in your lover&#8217;s walk. Individuals are busy being born, preferable to the being dying.</p>
<p>Where the new personal art leads is to push aside the trash and pave ahead with your every growing child-self.</p>
<p>So the tourist is only good if as a traveler they create places for people to travel to as interesting as they have seen.</p>
<p>This is the personal art. The art of being a person.</p>
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		<title>EPSON 7900 &#8211; First Impressions</title>
		<link>http://ipid.wordpress.com/2008/12/22/epson-7900-first-impressions/</link>
		<comments>http://ipid.wordpress.com/2008/12/22/epson-7900-first-impressions/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 12:55:39 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[printer]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/?p=71</guid>
		<description><![CDATA[
After years of waiting, I bought my first industrial printer.  From scratch, without much help other than a manual, the key challenges are mastering the machine and the network. Revving up the beast and connecting to Macs and PCs take steps. Small steps. Lots of assumptions are dashed. Assumptions about how it should work as opposed to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=71&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="alignnone size-full wp-image-75" title="epson7900_actual" src="http://ipid.files.wordpress.com/2008/12/epson7900_actual.jpg?w=450&#038;h=337" alt="epson7900_actual" width="450" height="337" /></p>
<div>After years of waiting, I bought my first industrial printer.  From scratch, without much help other than a manual, the key challenges are mastering the machine and the network. Revving up the beast and connecting to Macs and PCs take steps. Small steps. Lots of assumptions are dashed. Assumptions about how it should work as opposed to learning why it doesn&#8217;t and doing it the machine&#8217;s way.</div>
<div>I started on the Mac which has a 16  bit color workflow down to the printer driver,  but moved to the PC temporarily because this was the only update for the FW image initially. The Mac versions from Epson are flowing now. The first firmware update ran for 45 minutes when I realized something had crapped out. Poor error detection in the SW. Second time the FW update took in 8 minutes, but only after horrendous network shenanigans to bring the printer online. Clearly my network needed restructuring amid my three wireless  routers.</div>
<div>Long story short. I was able to print some of the time on both roll and sheet, as the printer slows down on big files without any feedback.</div>
<div>The print path on the 7900 is near vertical with a vacuum pull. Sadly gravity rules. For sheet, if you offline it, the paper drops like a rock, nearly crimping a corner &#8211; so you must be vigilant. This is weak design. The paper catcher is a torture chamber disguised as a gauze dress. First there is no clear picture to show if you have assembled it right side out. I assembled it two different ways with the plastic runners showing &#8211; which I think is right, but with those prints rocketing out, wet emulsion side down, it sends me to the drafting table to figure another solution.</div>
<div>I was able to print some of the time because the network is flakey. Maybe because the firmware is early? If I were a Mac-only person I could not get the job done, though I have a PC so I was successful. Keep in mind &#8211; I am one of the first to use a 7900 in the US, so I pay the price.</div>
<div>Although you are supposed to send jobs on either USB or Ethernet, initially I could only get results off the USB. It is not said in the instructions, but if you fiddle with the printer you will find that the network is &#8220;Disabled&#8221; by default. It seemed not to make a difference because I was talking to it in network disabled mode. To actually get ink on paper, I could only initially get data from USB. How much storage is on the printer? Nothing in the manual.</div>
<div>It would take me another day to rebuild my network to get it all going smoothly. But there are other issues in the meantime.</div>
<div>When you run rolls, the mounting is easy from the front, but it is fairly easy to mangle to bring light weight paper through the print gate. You have to extend it with 3 feet  to spare. Kind of hard to do with cotton gloves. It is too bad they couldn&#8217;t write the firmware to open the platten, blast the vacuum and auto feed it through. I hate touching pristine paper.</div>
<div>So I pulled  a first print off USB to compare to my desktop Epson 2400. Same file, same paper -Luster 13&#215;19 sheet, both from the PC.  The appearance is almost identical. The 7900 printed in half the time, imaging darker areas with good latitude, questionable on the highlight blow-out, but no noticeable enhancement coming from those orange  and greens  inks.</div>
<div>Bottom line &#8211; the Epson 7900 is an industrial &#8220;roll printer&#8221;. Sheets are possible, but the paper loading is finicky and you have to really watch it as they drop or you can bend corners. Unlike the table top Epsons, you cannot mount a stack of sheets. But with a roll &#8211; it runs big prints like a battle tank.</div>
<div>There is another reason this is an industrial printer. Moving it from the palette crate, into your studio, is much a thinking man&#8217;s game as a brawny one&#8217;s. Even though I asked three buddies over, with a rug over a dolly, I got it most of the way &#8211; especially through narrow doors that must be taken off the hinges. Alas the stair steps. Lifting up stairs takes three brawny men, two on the bottom.</div>
<div>On the second day, I came to my senses and realized it was time to run this on a Gigabit network, so I simplified the topology of my three ancient wireless routers. The studio/home giganet is now one wired Gigabit router that attaches to a 16 port switch. The switch connects Macs, Dells,  two Apple WiFI Time Capsules for auto backup, and an Apple TV for large viewing.  A few new RJ45 wires with good ends didn&#8217;t hurt, though I bought an RJ45 crimper and was unable to make any work. New fresh wires are the best.</div>
<div>With computers running clean and fast, I want to make sure the printer is a good network citizen. The key is to put every device on DHCP, which is assigned from the router.  I sent a small band print, then 97 MB, then 850 MB with 16 bit color &#8211; wow. That last one took an hour on USB, but only 15 minutes on Gigabit Ethernet.</div>
<div>So now I have tamed the beast, now I am looking at big prints and color is a big problem. Too much color. On to look at paper profiles and work flow. More on that later.</div>
<div><strong>Tips for the Newcomer</strong></div>
<div>1. Buy an extra 11 ink kit. Ink comes with the printer, but 60% is used up feeding the ink hoses to the print head.</div>
<div>2. Every few months, visit epson.com/support and upgrade your firmware, driver and anything else you see. This is key to purchasing any new technology, as software often gets &#8220;perfected&#8221; after hardware.</div>
<div>3. Every time you start printing, try a small horizontal band to make sure you are have all the right paint programs and print driver settings right. Crank up to big sizes as you become confident. My biggest to date is 16 bit color, 26 bit data from the Mac 850 MB, 22&#8243;w x 33&#8243; 426 pixels/inch. I am planning a series of 24&#8243;x60&#8243; windshields.</div>
<div>4. Slow down and really take your time to read every dialog box, and hidden panel and button in detail. It pains me to say, but the interfaces for key settings are often buried. For example, the default settings are short cuts for the fast print, when you usually want to getting the best quality with a fine print.</div>
<div>5. This is a network printer  that gulps huge files so put away your USB cable and upgrade to a Gigabit Ethernet system.</div>
<div><strong>Biggest Beeves</strong></div>
<div>1. If you send too big a job, there is no status on the printer data transfer. With no error message you simply wait and guess if the printer gave up the ghost. The light winks when the printer is printing, but the buzz of the print head tells me that.</div>
<div>2. 11 Inks, 10 hoses. The promise that this Epson would run both Matte and Photo black is only half true. You mount two cartridges, but rather than build a hose for each ink, you have to run a process to evacuate the line and insert the new ink which takes 5 minutes. They actually have a special button on the LCD to change  black ink.  What were they thinking?</div>
<div>3. Paper catch system puts prints at risk.  This is a near vertical print path, so engineer your own catch table.</div>
<div>Postscript: I went back to my dealer and saw last year&#8217;s model the 7800. The 7900 is far sturdier and better made. Turning the roll paper cover is solid on the 7900. Taking a peak at the paper catcher assembly &#8211; plastic rails should show.</div>
<div>4. After  many prints, that appears to be a tone transfer problem between Adobe CS4, the Mac and the 7900. It prints too dark, and the whites are blown out. At first using Photoshop Exposure of +.4 it compensated pretty well, but this blows the whites out worse.</div>
<div>Artist David Em&#8217;s <a href="http://www.techrevu.com/php/Review-id.php?id=3192" target="_blank">experience</a> of the same machine.</div>
<div>David Em  worked into the wee hours to solve this:</div>
<div>July 21, 2009</div>
<div>
<div>Mark,</div>
</div>
<div>
<p>It turns out we&#8217;re not alone, lots of other people have experienced<br />
the dark image problems with several Epson printers. CS4 seems to be<br />
part of the problem, as well as some compatibility issues related to<br />
various versions of the Mac OS.</p>
<p>Now the good news: I got some good predictable results without<br />
overexposures. One part of the fix may have been setting the 7900 as<br />
the default printer. Here are the other settings:</p>
<p>COLOR HANDLING: Photoshop Manages Colors<br />
PRINTER PROFILE: [exact paper profile you are printing to. Otherwise Adobe RGB]<br />
RENDERING INTENT: Perceptual<br />
COLOR MODE: Off (No Color Management)</p>
<p>This seems to get things in the correct color, brightness and gamma<br />
ranges with no blowouts. There&#8217;s still room to tweak brightness,<br />
contrast, saturation, and so forth on individual images, but it&#8217;s<br />
within reasonable levels. I left some samples (straight from the<br />
files, no adjustments) on your worktable.</p>
<p>&#8211; David</p>
<p>August 8 2009</p>
<p>Further printing refinements.</p>
<p>Increase exposure .5 &#8211; Your light areas will blow. So you need to preserve them.</p>
<p>Select dark areas and limit output level of darks (cuts the black ink output)</p>
<p>Select light areas and limit white output.</p>
</div>
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		<title>The Tube vs the Tube</title>
		<link>http://ipid.wordpress.com/2008/10/22/the-tube-vs-the-tube/</link>
		<comments>http://ipid.wordpress.com/2008/10/22/the-tube-vs-the-tube/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 06:08:00 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[ipid]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[wireless internet]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/?p=63</guid>
		<description><![CDATA[Media students observe at TVNewser that &#8220;msnbc.com generated 1.1 million video streams in the first 24 hours, making the Powell interview which included an endorsement of Sen. Barack Obama, the program&#8217;s most-watched individual video stream ever.&#8221;
Media questions here for Jeff Jarvis or other media schools.
What is #2, #3 ?
What stream format is working? preroll, post roll, 30 second interstitials after 5 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=63&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Media students observe <a href="http://www.mediabistro.com/tvnewser/nbc/colin_powell_interview_scores_big_for_nbc_98033.asp" target="_blank">at TVNewser</a> that &#8220;msnbc.com generated 1.1 million video streams in the first 24 hours, making the Powell interview which included an <a href="http://www.mediabistro.com/tvnewser/nbc/colin_powell_chooses_meet_the_press_to_endorse_barack_obama_97918.asp"><span>endorsement</span></a> of Sen. <a href="http://www.mediabistro.com/Barack-Obama-profile.html"><span><strong>Barack Obama</strong></span></a>, the program&#8217;s most-watched individual video stream ever.&#8221;</p>
<p>Media questions here for Jeff Jarvis or other media schools.</p>
<p>What is #2, #3 ?</p>
<p>What stream format is working? preroll, post roll, 30 second interstitials after 5 minutes view. How does this compare to  commercial TV &#8211; 3 minute ads to 13 minute views. They are both tube media, why is the Internet more rapid? And what of small tube media &#8211; faster intervals and short bits still. It is that on the Internet the <a href="http://www.digitallantern.net/wiaa/fom.html" target="_blank">frequency of publishing</a> and feedback is instantaneous. Longer time cycles are not meaningful to this medium.</p>
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		<title>Articulation and Artiface</title>
		<link>http://ipid.wordpress.com/2008/10/03/articulation-and-artiface/</link>
		<comments>http://ipid.wordpress.com/2008/10/03/articulation-and-artiface/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 15:36:04 +0000</pubDate>
		<dc:creator>mrb</dc:creator>
				<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://ipid.wordpress.com/?p=58</guid>
		<description><![CDATA[Jeff Jarvis is stimulating a discussion on the new definition for Article on the Internet. Appreciate that the high speed, highly connected, multiple media art form allows for communicators to assemble all manners of link and node. Jeff is pushing this. But articulation is not there yet.  Articulate media takes reflection and composure to turn [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ipid.wordpress.com&blog=445011&post=58&subd=ipid&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Jeff Jarvis is <a href="http://www.buzzmachine.com/2008/09/30/the-building-block-of-journalism-is-no-longer-the-article/" target="_blank">stimulating a discussion</a> on the new definition for Article on the Internet. Appreciate that the high speed, highly connected, multiple media art form allows for communicators to assemble all manners of link and node. Jeff is pushing this. But articulation is not there yet.  Articulate media takes reflection and composure to turn into a program worth having an audience. The journalistic effort that Dwight MacDonald marveled is learning that &#8220;Everything on the same topic should go into the same place.&#8221; (Discriminations).  In rapid Internet meshes of reportage and observation and opinion, we see elements of a conversation emerge. It is exciting to see this present and future tension &#8211; adding to<a href="http://www.buzzmachine.com/2008/10/02/replacing-the-article/"> Jeff&#8217;s #2 query,</a> <a href="http://www.buzzmachine.com/2008/10/02/replacing-the-article/"> </a><a href="//www.janchipchase.com/" target="_blank">Jan Chipchase</a> who travels the world discovering and reporting the artifaces of the world by blogpicturing for Nokia design.<a href="http://www.buzzmachine.com/2008/10/02/replacing-the-article/"></a></p>
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