I sat down on the front row as I always do at conferences so I can see emotion on faces. By the way I am at VON, Video on the Net, new to me. Next to me is a tall thin man in a gray suit. “Hi, I’m Jeff Jarvis, blogger.” So noted. Later that afternoon this fellow presents a media manifesto. I was stunned. Many of the ideas reminded me of what I felt when I taught the Marshall McLuhan class for digital artists in San Francisco. I had Eric McLuhan down and we probed the ultimate nature of digital media. But Jarvis was new, declarative and very sure about what pots need be stirred to realize IP media as it comes forth from the other end of broadcasting. Certainty conflicts with Art appreciation, so I hope he cuts his students some slack when they study media.
When I realized what he stood for, I wanted to open a new channel on mobile IP media. How 4G will complete the wireless internet – media with legs, mobile senses and the mobile arts. For mobile IP will be a more disruptioin than vlogs are to broadcast distribution. The key difference is this. Broadcast towers speak; cellular towers listen.
The premiere media blogger summed up the modern Internet media making audience succinctly – “Content is not a finished thing until it is part of the conversation”. Or even better.
If you give people control they will use it.
If you don’t you lose them. – Jeff Jarvis
